PepsiCo opened its inaugural Lay’s‑branded restaurant, Pilla Tortilla, in Madrid’s Pilla Tortilla neighborhood on March 9, 2026. The concept blends the company’s flagship Lay’s chips with a Spanish tortilla‑based menu and offers dine‑in, delivery, and takeaway options, marking the first time the brand has entered the restaurant space in Europe.
Continue reading for full analysis...
PepsiCo announced the launch of its Poppi brand in the United Kingdom, marking the company’s first international expansion outside the United States. The launch introduces a pre‑sweetened soda that blends real fruit juice, apple cider vinegar, prebiotics and fiber, and is positioned as a low‑sugar, low‑calorie alternative to traditional soft drinks.
Continue reading for full analysis...
PepsiCo announced on February 24, 2026 that it will permanently close its Frito‑Lay manufacturing facility in Rancho Cucamonga, California. The announcement follows the plant’s shutdown of snack production in June 2025 and the scheduled termination of distribution and warehousing operations on June 6, 2026.
Continue reading for full analysis...