Ascend Wellness Holdings announced the full relaunch of its Ozone brand on March 10 2026, positioning the line as a premium experience that elevates everyday use of cannabis products.
The relaunch introduces a refreshed visual identity, tighter potency and terpene benchmarks, and new packaging, along with a broadened product lineup that now includes full‑spectrum gummies, macro‑dose gummy offerings, additional flower strains, and new liquid diamond and live‑resin vape formulations.
The updated brand will be rolled out across all seven of Ascend’s operating markets, with initial launches in Illinois, Massachusetts, and New Jersey, and subsequent rollouts planned for the remaining states.
Ozone has long been a core brand for Ascend, and the relaunch reflects the company’s broader strategy to focus on a CPG operating model, densify retail presence, and pursue disciplined growth through acquisitions and product innovation.
"The new Ozone is a celebration of our people, the cultivators and product experts whose passion for the plant drives everything we do," said Sam Brill, Chief Executive Officer and Director of Ascend. "Their dedication has elevated the quality and consistency of our products across markets, and this relaunch reflects that progress. It is about delivering an elevated and dependable experience for our customers in every category we serve."
In its preliminary Q4 2025 results, Ascend reported net revenue of approximately $120 million and Adjusted EBITDA of about $30 million, yielding a 25% margin. Revenue fell 12% year‑over‑year and missed consensus estimates by 6.7%, while the margin expanded from 17.7% in Q4 2024 to 25% in Q4 2025, underscoring the company’s focus on cost control and premium pricing.
Ascend will release its full fourth‑quarter and full‑year 2025 results and hold an earnings conference call on March 12 2026.
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