Accenture announced that it will purchase Ziff Davis’s Connectivity division for $1.2 billion in cash. The deal brings the connectivity brands Ookla, Speedtest and Downdetector under Accenture’s umbrella and is expected to close in the coming months.
The acquisition expands Accenture’s data and AI capabilities by adding a suite of network‑intelligence and customer‑experience analytics tools. By integrating Ookla’s extensive data set—over 250 million consumer‑initiated tests per month—Accenture can help clients optimize Wi‑Fi, 5G and other mission‑critical networks, a key growth area for its consulting and managed‑services businesses.
Ziff Davis’s Connectivity division generated $231 million in revenue in 2025, representing about 16 % of the company’s total revenue. The sale allows Ziff Davis to focus on its core enthusiast websites and health/auto platforms, while the proceeds will be used for general corporate purposes and capital allocation.
"With the Ookla portfolio, we will offer end‑to‑end network intelligence services essential for AI‑based transformation," said Manish Sharma, chief strategy and services officer at Accenture. "Modern networks have evolved from simple infrastructure into business‑critical platforms. Without the ability to measure performance, organizations cannot optimize experience, revenue, or security. By acquiring Ookla, we will help our clients across business and government scale AI safely and build the trusted data foundations they need to deliver the reliable, seamless connectivity that creates value," added Julie Sweet, chair and CEO of Accenture.
"Joining Accenture will allow us to scale our premiere network data business across the world’s largest enterprises and accelerate our goal of creating better connected experiences. Our combined capabilities will enable us to more effectively serve CSPs, AI infrastructure providers, edge data centers and enterprise networks. Together, we will redefine how the world measures, understands and experiences connectivity," said Stephen Bye, CEO of Ookla. "This is a transformative deal for Ziff Davis, representing a significant realization of value for our shareholders and a concrete illustration of the quality of the businesses in our portfolio," added Vivek Shah, CEO of Ziff Davis.
The transaction positions Accenture to capture higher‑margin, recurring revenue from network‑intelligence solutions across its global client base, while Ziff Davis gains liquidity to invest in its core digital media and health/auto platforms. The deal underscores Accenture’s strategy to deepen its AI‑enabled service stack and expand its consulting and managed‑services footprint in the rapidly evolving connectivity market.
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