Adobe and Tesco announced a partnership that will deploy Adobe’s AI platform to analyse customer data and deliver targeted marketing campaigns across Tesco’s digital and physical channels. The collaboration will leverage Adobe’s Firefly Foundry and agentic AI capabilities to create personalised content and experiences for Tesco’s 24 million‑household Clubcard base.
The deal includes the launch of a Tesco × Adobe Innovation Lab, where the two companies will work together to develop AI models that use Tesco’s rich transactional and loyalty data. The lab will focus on improving offer relevance, predicting shopping patterns, and enhancing in‑store and online customer journeys, with a projected timeline of 12 months for initial pilot results.
For Adobe, the partnership marks a key expansion of its enterprise AI services into the retail sector, positioning the company to capture new revenue streams from one of the UK’s largest consumer brands. For Tesco, the collaboration deepens its data‑driven marketing strategy, building on prior AI initiatives in supply‑chain visibility and demand forecasting to boost customer engagement and sales.
The partnership reflects a broader industry trend of retailers investing in AI to analyse customer data for more targeted marketing. Adobe’s focus on AI‑powered personalization aligns with Tesco’s goal of enhancing customer experience and driving growth through digital transformation.
The collaboration signals Adobe’s continued push into retail AI and Tesco’s commitment to leveraging advanced analytics for competitive advantage, potentially accelerating growth for both companies in the coming years.
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