Adobe announced the launch of its CX Enterprise AI agent platform on the first day of Adobe Summit in Las Vegas, marking a significant shift toward an AI‑first approach for customer experience orchestration.
The new platform is an end‑to‑end system that combines AI agents, agent skills, and the Model Context Protocol to automate acquisition, engagement, conversion, and loyalty workflows across Adobe’s enterprise suite. It is designed to integrate seamlessly with Adobe applications and major cloud providers, enabling businesses to scale agentic AI with a fully customizable solution that is tailored to the needs of their organization, moving teams beyond AI experiments to tangible business outcomes. This end‑to‑end solution fits naturally into any environment, built to work alongside tools across leading AI platforms with seamless interoperability.
A key feature of the platform is the CX Enterprise Coworker, a tool that orchestrates multiple AI agents to execute tasks based on defined business goals. Anil Chakravarthy, President of Adobe’s Customer Experience Orchestration Business, said, "Adobe CX Enterprise enables businesses to scale agentic AI with a fully customizable solution that is tailored to the needs of their organization, moving teams beyond AI experiments to tangible business outcomes." He added, "This end‑to‑end solution fits naturally into any environment, built to work alongside tools across leading AI platforms with seamless interoperability."
Adobe has expanded its partnership network to make the platform available through Amazon Web Services, Anthropic, Google Cloud, Microsoft, and OpenAI, ensuring broad interoperability and adoption across the industry’s leading AI ecosystems.
The launch signals Adobe’s commitment to an open, agentic architecture that blends creativity, marketing, and AI at scale. Anjul Bhambhri, SVP of Engineering for Customer Experience Orchestration, noted, "By synthesizing intelligence from across Adobe applications, enterprise systems, and leading AI platforms, we are closing the gap between insight and action." She also commented, "Adobe CX Enterprise Coworker will be the next step for businesses that are retooling marketing workflows to help teams take advantage of agentic AI technology." Prativa Mohapatra, Vice President and Managing Director for Adobe India, added, "Adobe's mission to empower everyone to create has never been more relevant, and with Adobe CX Enterprise, unveiled at Adobe Summit 2026, that mission now has operational force. The ability to scale creativity and personalisation together, with intelligence and governance built in, is no longer aspirational- it is here."
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