Affirm Holdings announced a partnership with H&R Block Canada that will allow Canadian tax‑filing customers to pay for professional tax services in interest‑free, transparent installments with no late fees or hidden charges. The deal marks the first time a major Canadian tax‑preparation firm has offered Affim’s pay‑over‑time financing, extending the company’s merchant network into a new, high‑ticket service sector.
The partnership is positioned to capture a new customer base in Canada, where tax preparation is a recurring, high‑value service. By offering flexible payment options, Affim can attract clients who might otherwise defer or avoid professional tax assistance, potentially increasing transaction volume and long‑term customer lifetime value.
Affim’s recent earnings provide context for the significance of the partnership. In Q2 2026, the company reported earnings per share of $0.37 and revenue of $1.12 billion, both beating analyst expectations. In Q1 2026, EPS was $0.23 and revenue was $933.3 million, also exceeding forecasts. The partnership is expected to generate additional merchant fees and interest income, adding a new revenue channel that complements Affim’s existing relationships with retailers such as Amazon and Apple.
Strategically, the Canadian expansion aligns with Affim’s broader international growth plan, which includes recent moves into the UK and Canada for its Wayfair partnership. The company is also exploring new verticals beyond retail, such as rent and B2B services, indicating a deliberate shift toward diversified, recurring‑revenue business lines.
Management has emphasized the importance of expanding into high‑ticket, recurring‑revenue sectors to strengthen the company’s financial position. While no direct quotes are available, the partnership’s alignment with Affim’s mission to provide honest financial products that improve lives underscores the company’s focus on transparency and consumer‑centric payment solutions.
Overall, the partnership represents a material milestone that broadens Affim’s geographic reach, adds a new revenue stream, and supports the company’s strategy of expanding its ecosystem through strategic merchant collaborations.
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