Affirm Holdings announced an exclusive partnership with Intuit to embed its pay‑over‑time solution into QuickBooks Payments for eligible U.S. QuickBooks Online customers, with the integration slated to launch in the coming months.
The deal allows small‑ and mid‑market businesses to offer customers installment plans that feature 0% APR and no hidden fees, while merchants receive payment upfront, improving cash flow and reducing the risk of delayed invoices. By adding millions of SMBs to its merchant network, Affim is extending its BNPL product beyond e‑commerce into a broader customer base.
Embedding the BNPL service into the core accounting workflow positions Affim to capture a larger share of the growing pay‑over‑time market, which is projected to expand as consumers seek flexible financing. For Intuit, the partnership strengthens its payment services and adds value for QuickBooks users, giving the company a competitive edge in the SMB payment space.
Pat Suh, SVP of Revenue at Affim, said the partnership gives businesses a new lever for growth and helps customers pay over time while the business gets paid upfront. David Hahn, EVP of Services at Intuit, highlighted that the integration accelerates frictionless payment capabilities and improves cash flow for SMBs.
Investors responded positively to the announcement, reflecting confidence in Affim’s expansion into the SMB sector and Intuit’s enhanced payment offering. The partnership is expected to drive significant transaction volume for Affim and strengthen Intuit’s position in the growing BNPL space.
The exclusive partnership marks a milestone in Affim’s strategy to embed its BNPL solution across diverse platforms and signals a broader shift toward flexible financing options for small businesses.
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