AITX announced the completion of its first global sales conference, which concluded on March 27, 2026 immediately after ISC West in Las Vegas. The announcement was made from the company’s headquarters in Detroit, clarifying that the conference itself was held in the same city where the company’s leadership convened to review the results of the event.
The conference brought together Robotic Assistance Devices’ sales, account‑management and international distribution partners to align execution priorities across North America, Latin America, the United Kingdom and Europe, signaling a concerted effort to expand the company’s global sales footprint.
The focus of the meeting was accelerating pipeline conversion into near‑term opportunities and coordinating sales efforts across regions, supporting AITX’s strategic objective of achieving positive operational cash flow. Management highlighted the appointment of Technon Cyber as master distributor for Latin America in September 2025 and early traction with the United Kingdom partner Propertysec, whose first order was reported in February 2026. "Our primary strategic objective is achieving positive operational cash flow, and our entire organization is aligned on the requirements necessary to pursue that goal. This global sales meeting reinforced the discipline, focus, and accountability required across our teams to execute on current opportunities. Just as importantly, it highlighted the strength of our culture, our commitment to customer service, and the alignment of our regional teams. We believe that we have the right team in place to execute our growth initiatives." – Steve Reinharz, CEO/CTO and founder of AITX and RAD.
By establishing a unified global sales organization, AITX aims to streamline messaging, pricing and deployment strategy, thereby enhancing its ability to convert qualified opportunities into recurring rental revenue. The initiative represents a significant shift from the company’s prior focus on domestic sales and positions AITX to capture a larger share of the expanding AI‑driven security market worldwide. "This conference allowed us to align our sales and channel teams around immediate priorities, ensuring that we are moving quickly to advance these opportunities through the pipeline. The consistency of interest we are seeing, combined with our expanding partner network, positions us well as we work to convert this activity into deployments and recurring revenue."
The conference follows a strong showing at ISC West, where AITX’s SARA™ platform won a second consecutive SIA New Products and Solutions Award, providing momentum for the subsequent sales push. The event marks a major operational milestone and underscores the company’s commitment to channel partner expansion and cash‑flow improvement.
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