AMC Entertainment Holdings, Inc. and CJ 4DPLEX opened four new premium‑format auditoriums on March 19, 2026. The installations include two SCREENX and two 4DX venues located at AMC Burbank 16 in Los Angeles, AMC Town Square 18 in Las Vegas, AMC Gulf Pointe 30 in Houston, and AMC Barrywoods 24 in Kansas City. SCREENX extends the film onto the side walls for a 270‑degree panoramic view, while 4DX synchronizes motion seats and environmental effects such as wind, vibration, and scent with on‑screen action.
AMC’s decision to add these high‑margin formats comes amid a challenging financial backdrop. In Q4 2025, AMC reported an adjusted EPS of –$0.18, beating analyst estimates of –$0.20, and revenue of $1.29 billion, exceeding the $1.27 billion consensus. The full‑year 2025 revenue topped $4.8 billion, a 4.6% increase from 2024, and adjusted EBITDA rose to roughly $388 million, a 13% year‑over‑year gain. Despite these gains, the company’s gross profit margin sits at 14% and its net margin is –13.04% as of March 19, 2026, reflecting significant debt pressure and a distressed Z‑Score. The new premium formats are part of AMC’s “Go Plan,” which allocates $1 billion to $1.5 billion over the next four to seven years to upgrade locations and boost per‑patron economics beyond admissions and food‑and‑beverage sales.
The partnership with CJ 4DPLEX, first announced in March 2025, aims to open 65 premium locations worldwide by 2027. By deploying SCREENX and 4DX, AMC strengthens its competitive position against rivals that have yet to adopt similar technologies, positioning the company as a leader in innovative movie‑going experiences. The new auditoriums are expected to attract higher‑spending patrons and improve AMC’s per‑patron revenue, a critical lever in a market where traditional ticket sales are under pressure.
"These initial openings of SCREENX and 4DX represent a continuation of AMC's absolute commitment to being our industry's clear leader in bringing innovative premium experiences to our guests," said Adam Aron, Chairman and CEO of AMC Theatres. "An important moment for our companies and for the continued evolution of the premium movie‑going experience," added Don Savant, CEO and President of Americas at CJ 4DPLEX. The executives highlighted that the rollout is a strategic move to diversify revenue streams and enhance the overall customer experience, signaling confidence in the long‑term viability of premium formats.
The new auditoriums will host a slate of high‑profile releases, including "Project Hail Mary," "The Super Mario Galaxy Movie," "Star Wars: The Mandalorian and Grogu," and "Spider‑Man: Brand New Day." These titles are expected to drive initial demand for the premium formats, leveraging the popularity of blockbuster franchises to attract audiences willing to pay a premium for an immersive experience. The combination of a strong film slate and advanced technology positions AMC to capture a larger share of the premium ticket market as it seeks to improve profitability in a challenging environment.
Overall, the opening of four premium‑format auditoriums represents a significant step in AMC’s strategy to diversify revenue, enhance per‑patron economics, and maintain a competitive edge in the evolving cinema landscape. The move aligns with the company’s broader investment plan and addresses the financial pressures it faces, while also capitalizing on the growing demand for immersive movie‑going experiences.
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