AMC announced that its combined global admissions and food‑and‑beverage revenue for the five‑day Easter holiday weekend (April 1‑5, 2026) set a new company record, the highest ever in its 106‑year history, with more than 6 million guests attending AMC and ODEON locations worldwide.
The record was driven by the debut of “The Super Mario Galaxy Movie,” which earned a $372 million global opening and attracted families and younger audiences. The film’s success was complemented by strong performances from “The Drama,” “Project Hail Mary,” and “Hoppers,” underscoring the value of a diverse slate.
Merchandise sales tied to the Mario franchise were the second‑highest‑grossing program in AMC’s history, with Yoshi‑branded popcorn buckets flying off shelves. “It also allowed AMC to showcase the strength of our merchandise program, with Yoshi popcorn buckets flying off shelves all weekend,” said CEO Adam Aron.
The achievement highlights the effectiveness of AMC’s Go Plan, a capital‑intensive initiative that upgrades premium large‑format screens, seating, and overall theater experience. The plan is designed to attract and retain audiences, and the Easter weekend demonstrates its impact on both attendance and ancillary revenue.
Despite the bright operational result, AMC continues to navigate significant financial challenges, including $8.1 billion of total debt and negative free cash flow. The record weekend provides a short‑term boost but does not alter the company’s broader debt‑heavy profile or its need for continued cost discipline.
“We want to congratulate our friends at Universal Pictures, Illumination Entertainment, and all those connected to The Super Mario Galaxy Movie for delivering a film that clearly delighted millions and millions of AMC and ODEON moviegoers,” Aron added, noting that the success was not driven by a single title but by a compelling slate that “has long been the foundation of our multi‑channel revenue model.”
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