AMC Networks announced a partnership with Magnite to create a unified programmatic buying platform that spans its linear networks, FAST channels, and AMC+ streaming service. The collaboration leverages Magnite’s ClearLine solution and a live scheduler that optimizes addressable inventory in real time, allowing advertisers to purchase across all of AMC’s inventory from a single access point.
The deal builds on AMC’s history of early programmatic adoption, including a 2021 partnership with The Trade Desk and a 2024 collaboration with PulsePoint for pharmaceutical advertising. By integrating linear and streaming sales, AMC positions itself to compete with larger streaming players that already offer consolidated programmatic solutions.
Magnite’s ClearLine, launched in 2023, gives agencies direct access to premium video inventory, while the Live Scheduler enhances live linear addressable inventory. The unified platform enables advertisers to run cross‑platform campaigns that reach audiences on both traditional TV and streaming, improving inventory utilization and revenue potential.
The partnership aligns with AMC’s broader strategy to monetize its growing streaming portfolio while maintaining its linear footprint. AMC’s Q4 2025 revenue was $594.8 million, a slight year‑over‑year decline but above analyst estimates, and Magnite’s Q4 2025 revenue was $205.4 million, up 6 % YoY. The new platform is expected to boost ad revenue and improve inventory efficiency for both companies.
Industry analysts note that consolidation of linear and digital ad buying is a growing trend. AMC’s move to a unified programmatic solution is consistent with this trend and should help the company attract advertisers seeking integrated, cross‑platform campaigns.
While no immediate market reaction data is available, the partnership signals AMC’s commitment to expanding its programmatic capabilities and strengthening its competitive position in the evolving media landscape.
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