Ameriprise Financial announced a new partnership with Huntington National Bank that will move the bank’s 260 financial advisors and roughly $28 billion in advisory, brokerage and insurance assets onto Ameriprise’s unified managed‑account platform. The transition will replace Huntington’s in‑house broker‑dealer with Ameriprise’s technology, planning tools and proprietary investment solutions, giving Huntington advisors a single, cloud‑based system for client onboarding, portfolio construction and ongoing reporting.
Huntington’s decision follows the completion of its merger with Cadence Bank and reflects a broader strategy to scale its wealth‑management capabilities without building new infrastructure from scratch. By leveraging Ameriprise’s proven platform, Huntington can offer a wider array of investment products, improve advisor productivity, and deepen client relationships—objectives that align with the bank’s post‑merger integration plan and its focus on expanding scale.
For Ameriprise, the deal is a key milestone in its institutional‑growth strategy. The company has been expanding its Financial Institutions Group (AFIG) to bring more advisors onto its platform, and the partnership adds a significant client base and assets under management. The move also signals Ameriprise’s confidence in its technology stack, which has been a central theme in its Q4 2025 earnings presentation.
Ameriprise’s Q4 2025 results underscored the strength of that strategy. Adjusted operating revenue rose 10% to $4.9 billion, driven by robust demand in its Advice & Wealth Management segment and a 16% year‑over‑year increase in adjusted operating EPS to $10.83, a $0.60 or 5.8% beat over the $10.23 consensus. The earnings beat was largely attributable to disciplined cost management, which kept operating expenses in line with revenue growth, and to a favorable mix shift toward higher‑margin advisory services. The company’s record $1.7 trillion in assets under management, up 11% from the prior year, further reinforced its market position.
Investors responded positively to the earnings beat, citing Ameriprise’s strong margin performance and its continued investment in technology and AI capabilities. Management highlighted the company’s focus on “top‑tier technology, digital capabilities, AI, and cloud infrastructure” as a driver of future growth, while noting that the partnership with Huntington would accelerate the adoption of its platform across a broader advisor network.
The partnership positions both firms to capture a larger share of the growing retail investment market. Huntington gains a scalable, technology‑enabled solution that can support its post‑merger expansion, while Ameriprise expands its institutional footprint and deepens its advisory client base. Together, the two companies are better positioned to meet the evolving demands of high‑net‑worth clients and to compete with larger wealth‑management firms that have long‑standing technology platforms.
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