Amplitude Names Nathaniel Crook as Acting President Amid Leadership Transition

AMPL
February 25, 2026

Amplitude announced that President Thomas Hansen will step down effective March 31 2026, with Chief Commercial Officer Nathaniel Crook stepping in as Acting President while continuing to oversee revenue generation. Hansen will remain in an advisory capacity through April 1 2027 to support a smooth transition.

The leadership change follows Amplitude’s reaffirmation of its financial outlook for the first quarter and full year 2026, underscoring management’s confidence in the company’s trajectory. Amplitude serves more than 4,700 customers, including Atlassian, Burger King, NBCUniversal, Square, and Under Armour, illustrating a broad and diversified client base.

In February 2026, Amplitude filed its annual report on Form 10‑K and announced the acquisition of InfiniGrow to strengthen its AI‑powered marketing analytics capabilities. The company’s market capitalization stood at approximately $913 million, and its Altman Z‑Score of 1.63 indicates a moderate risk of financial distress.

Analysts have expressed mixed views on the transition, with some adjusting their outlooks in response to the leadership change and reaffirmed guidance. The event is the most significant corporate governance announcement for Amplitude in the past year.

The transition reflects Amplitude’s ongoing focus on scaling its AI analytics platform while maintaining a stable leadership structure during a period of rapid industry growth.

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