On February 16, 2026, The Generation Essentials Group (TGE) announced that its upcoming film Scare Out had generated more than US$14.5 million in pre‑sales, a figure that places the movie among the top three box‑office forecasts for China’s Lunar New Year lineup.
TGE is a joint venture of AMTD Group, AMTD IDEA Group and AMTD Digital Inc. The pre‑sales milestone reflects the strength of the partnership and the growing influence of AMTD IDEA Group’s media and entertainment arm, which is expanding its portfolio through co‑production and joint‑venture ventures.
Scare Out is China’s first contemporary national‑security film, directed by Zhang Yimou and featuring Jackson Yee. The film’s release on February 17, 2026, is strategically timed for the lucrative Lunar New Year period, and the pre‑sales figure—equivalent to roughly RMB100 million—demonstrates robust demand from distributors and exhibitors ahead of the holiday season.
The achievement supports AMTD IDEA Group’s broader diversification strategy, which spans digital solutions, hospitality and strategic investments. It also highlights the company’s ability to generate tangible revenue from media projects, complementing its other business segments. The company’s legal disputes over the acquisition of L’Officiel and The Art Newspaper are unrelated to this milestone, but the pre‑sales success underscores the resilience of its media operations.
Overall, the pre‑sales performance of Scare Out signals a strong market reception for AMTD IDEA Group’s media initiatives and positions the company for future co‑production opportunities and potential box‑office upside during the high‑traffic Lunar New Year season.
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