Amaze Holdings, Inc. announced the launch of a proprietary demand‑side platform (DSP) on February 12, 2026, integrating the platform across its creator‑powered commerce ecosystem.
The new DSP expands the company’s media buying capabilities beyond e‑commerce and subscription services, adding access to audio, connected TV, broadcast, digital out‑of‑home, and other programmatic channels. It is designed to leverage Amaze’s extensive creator and fan data to deliver advanced targeting, audience modeling, and managed campaign optimization for brands and creators.
The platform is intended to create a scalable revenue stream that complements Amaze’s core commerce offering and unlocks new monetization opportunities for both creators and brands. CEO Aaron Day said, “This DSP represents a major step forward in how we start to monetize the enormous volume of data we have supporting both creators and brands with more intelligence and a clear path to improved monetization. By bringing the DSP in‑house, we’re unifying audience intelligence, media activation, and monetization across our platform while building a scalable engine that drives performance for our brand partners. As we have stated before, we have a huge data set that gives us a major strategic advantage and now we are starting to activate it at scale.”
Amaze has faced significant financial challenges in recent periods. For the trailing twelve months ending September 30, 2025, the company reported earnings of –$12.6 million and a profit margin of –560.9 percent, with a return on equity of –23.1 percent and a return on assets of –16.7 percent. Revenue grew 1,884 percent year‑over‑year to $1.25 million, indicating high growth but persistent losses. The DSP launch signals a strategic pivot toward monetizing data assets to improve profitability and diversify revenue sources.
The introduction of the DSP positions Amaze to better monetize its data, potentially improving cost efficiency and performance visibility for brand partners while providing a new revenue channel. However, the company must still address its margin pressures and continue to scale the platform to achieve sustainable profitability.
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