Abercrombie & Fitch Co. (ANF) unveiled a global collaboration with the American footwear brand Sperry, which was founded in 1935. The partnership brings a new collection of apparel and footwear to ANF’s online platform, with select apparel pieces also available in ANF stores.
The collection features seven apparel items priced between $55 and $150, including a Long‑Sleeve Rugby Polo, an Essential Popover Hoodie, and a Cardigan. Five exclusive footwear styles reinterpret Sperry’s iconic boat shoe and mule designs, offering customers a refreshed, heritage‑inspired wardrobe.
The collaboration revives a relationship that began in 1935 when Paul Sperry secured one of his first major wholesale orders from ANF, a partnership that continued through the 1970s. By re‑introducing this historic connection, ANF aims to leverage the classic coastal American style shared by both brands.
ANF’s recent financial performance underscores the company’s capacity to pursue such strategic initiatives. In Q4 2025, ANF reported net sales of $1.67 billion, up 5 % year‑over‑year, and an operating margin of 14.1 %. The full‑year 2025 net sales reached $5.27 billion, a 6 % increase from the prior year, reflecting the company’s broader brand revitalization and focus on expanding its product mix.
The partnership aligns with ANF’s ongoing brand reinvention strategy, which seeks to broaden its offering beyond apparel into footwear and to attract a wider customer base. By combining Sperry’s heritage boat‑shoe expertise with ANF’s contemporary retail platform, the collaboration is positioned to drive additional online and in‑store traffic and sales.
While the announcement does not include immediate financial metrics, the collaboration is expected to contribute to ANF’s growth trajectory by tapping into Sperry’s loyal customer base and reinforcing ANF’s positioning as a complete wardrobe destination.
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