American Outdoor Brands, Inc. (AOUT) introduced a new suite of Caldwell clay‑shooting products at the 2026 SHOT Show in Las Vegas. The company debuted the ClayCopter Surface‑to‑Air launcher, a lightweight, hand‑held device that fires biodegradable ClayCopter targets up to 100 yards, and the Claymore Connect, a portable, Bluetooth‑enabled traditional clay thrower capable of launching more than 350 targets on a single charge.
The launch was accompanied by the Caldwell Clays mobile app, which lets users wirelessly control up to ten launchers, mix ClayCopter and traditional clay presentations, and design custom sporting‑clay courses. The app’s Touch‑to‑Launch feature allows shooters to set target speed, direction, and angle with a single tap, while voice‑launch capability adds hands‑free operation.
AOUT’s new products are positioned to capture a larger share of the growing shotgun‑sports market by offering a differentiated, tech‑enabled experience for both recreational and competitive shooters. The company’s strategy of combining innovation with a diversified outdoor‑lifestyle portfolio is reinforced by the addition of these smart‑clay solutions, which align with industry trends toward connectivity and data‑driven training tools.
The introduction of the ClayCopter and Claymore Connect signals AOUT’s intent to deepen its presence in the clay‑shooting segment and to leverage its existing distribution network to reach a broader customer base. By integrating app control and Bluetooth connectivity, the company aims to enhance user engagement and create new revenue streams through accessories, firmware updates, and subscription services.
The launch also reflects AOUT’s broader focus on product innovation as a growth lever, complementing its other outdoor‑lifestyle brands and positioning the company to benefit from the continued expansion of the shotgun‑sports market.
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