American Rebel Holdings, Inc. (NASDAQ: AREB) announced that its Champion Safe Company has entered into a partnership with Utah‑based A1 Safe and Vault Company to showcase Champion safes and advanced vault door solutions at the 2026 Western Hunting & Conservation Expo in Salt Lake City. The partnership was highlighted during the expo, which ran from February 12 to 15, 2026, and was announced on February 24, 2026.
Champion Safe’s products feature 11‑gauge U.S.‑made steel construction and a double‑plate door design that has been a hallmark of the brand’s high‑security offerings. A1 Safe and Vault brings a 50‑year legacy of professional delivery and installation across Utah, positioning the two firms to capture the growing market for premium vault solutions in the region.
The partnership represents a strategic expansion of Champion Safe’s distribution network. By leveraging A1’s established installation and service infrastructure, Champion can reach new customers in Utah and potentially replicate the model in other markets. The deal also provides a new revenue channel for American Rebel Holdings, which has been grappling with significant financial challenges.
AREB’s financial performance has been under pressure. For fiscal year 2024, the company reported revenue of $11.42 million, a 28.62% decline from the prior year, and an operating loss of $12.22 million. Net operating income was $17.60 million negative, resulting in an operating margin of –175.24% and a net margin of –402.98%. The company’s debt‑to‑equity ratio stands at 6.66, and its current ratio is 0.34, indicating liquidity constraints. AREB has received a Nasdaq delisting notice and is preparing for a potential transition to OTC Markets.
Despite these challenges, the partnership offers a positive operational development. Tom Mihalek, CEO of Champion Safe Company, said the collaboration would help reintroduce the SAFE GUARD® brand and drive expansion. Jayson Frandsen, co‑owner of A1 Safe and Vault, highlighted the partnership’s success in demonstrating quality and innovation to attendees.
The partnership is a material event for AREB because it expands the company’s safe division into a new geographic market, introduces a new sales channel, and provides a bright spot amid broader financial distress. The announcement is therefore newsworthy and warrants publication.
The content on EveryTicker is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.