Arhaus, Inc. announced on April 1 2026 that it has launched a redesigned Trade Program aimed at interior design professionals. The new program introduces a simplified pricing structure that offers a minimum 30 % discount on regularly priced products, a personalized Trade Dashboard, white‑glove delivery, streamlined logistics and storage, and a dedicated Trade sales team. These enhancements are intended to make it easier for designers to execute projects and grow their businesses while deepening their relationship with Arhaus.
The redesign reflects Arhaus’s broader strategy to grow its premium retail footprint and accelerate e‑commerce sales through stronger professional partnerships. By expanding its trade channel, Arhaus seeks to capture a larger share of the high‑margin design‑professional market and reinforce its position as a preferred partner for interior designers nationwide. The program’s new tools and services align with how designers work today, offering a seamless, end‑to‑end experience from order to delivery.
John Reed, Arhaus co‑founder and CEO, said, "We are thrilled to launch our enhanced Trade Program, designed to better serve today's interior design professionals with a differentiated product offering rooted in artisan craftsmanship, meaningful customization, and the immersive experience of our showrooms." He added, "As we see renewed excitement around the home — with clients embracing more color, patterns, individuality and personalization — we believe Arhaus is uniquely positioned to help trade designers bring these visions to life."
Jill John, Arhaus senior vice president of Trade, noted that the program supports how designers grow and run their businesses, providing a dedicated sales team and digital tools that simplify ordering and logistics. The initiative is part of Arhaus’s effort to strengthen its professional channel, which has historically contributed a growing portion of the company’s revenue and serves as a key driver of showroom traffic and e‑commerce growth.
Arhaus’s financial performance in the preceding quarter was strong, with net revenue up 8.5 % to $1,379 million and gross margin at 38.9 %. The company’s debt‑free balance sheet and $253 million in cash provide the flexibility to invest in trade initiatives and showroom expansion. While the redesigned Trade Program does not yet have a quantified revenue target, it is expected to increase trade channel sales and support the company’s goal of a 3.7 %–6.6 % net revenue growth in 2026.
The announcement of the redesigned Trade Program is a material event that signals Arhaus’s commitment to deepening its professional relationships and expanding its high‑margin business. The program’s new pricing and service enhancements are designed to attract more interior designers, potentially boosting the company’s revenue mix and supporting its long‑term growth strategy.
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