ARKO Corp. today launched a redesigned fas REWARDS mobile app that now operates in every one of its 1,182 company‑operated convenience stores and 2,053 dealer locations, bringing the total footprint to 3,235 sites. The new app places personalized offers, fuel savings, and reward redemption at the forefront, enabling members to access exclusive in‑app deals and a virtual wallet that tracks points and fuel discounts in real time.
The launch comes as ARKO’s loyalty program reaches 2.39 million members, a cohort that already spends 53 % more than non‑members. By expanding the app’s reach, ARKO can capture detailed consumer behavior and fuel purchase patterns across its entire network, providing a competitive edge in a market where convenience‑store margins are tightening. The data collected will also inform targeted promotions and inventory decisions, further enhancing customer experience and profitability.
The app’s rollout aligns with ARKO’s broader transformation strategy. In Q4 2025, the company reported a return to profitability, with net income of $1.9 million and adjusted EBITDA up 16 % quarter‑over‑quarter, while merchandise margin climbed to 34.4 %. These results underscore the effectiveness of dealerization—converting company‑operated stores to dealer sites—and the expansion of foodservice, both of which are expected to benefit from increased customer traffic driven by the new mobile experience.
"The launch of our new fas REWARDS app represents a major step in how we're continuing to innovate for our customers,” said Arie Kotler, chairman, president, and CEO of ARKO Corp. “We're focused on delivering meaningful value, convenience and simplicity across every interaction — in our stores, at the pump and now in a more powerful mobile experience. This new app strengthens fas REWARDS® as a key driver of engagement, savings and everyday value for the customers we serve every day." "Loyalty is at the center of how we serve our customers, and this new app strengthens that commitment,” said Michael Bloom, Chief Marketing and Merchandising Officer at ARKO Corp. “With personalized deals, easier access to savings, and a more intuitive experience, we're giving our fas REWARDS® members more ways to save every time they shop with us."
The redesigned app is expected to reinforce ARKO’s dealerization and foodservice initiatives by encouraging higher basket sizes and more frequent visits. By providing a seamless, data‑rich experience, the company can better segment its customer base, tailor promotions, and optimize inventory across both company‑operated and dealer sites. This strategic focus on technology‑enabled retention positions ARKO to navigate the ongoing retail headwinds while sustaining growth in its core convenience‑store and fuel businesses.
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