Strive, Inc. (Nasdaq: ASST) announced that it has increased its Bitcoin holdings to 13,311 BTC as of March 9, 2026, and has purchased $50 million of Strategy Variable Rate Series A Perpetual Stretch Preferred Stock (STRC). This move is part of its ongoing strategy to strengthen its Bitcoin treasury and diversify its short‑term credit assets.
The purchase of STRC is a $50 million investment that uses part of the company’s $143.4 million in cash and cash equivalents. The STRC instrument is a digital credit product that offers higher yield and liquidity compared to traditional fixed‑income assets, and its adoption by other institutions such as Prevalon Energy, Anchorage Digital, and OranjeBTC underscores its growing role in corporate treasury management.
Strive’s SATA program has been enhanced in tandem with the STRC purchase. The dividend rate on SATA Stock was increased to 12.75% per year, and the trading range was tightened to $99–$101. These changes are intended to improve credit quality, reduce volatility, and provide a more stable return to common equity shareholders relative to the company’s Bitcoin hurdle rate.
Management explained that the shift from low‑yield money‑market funds to higher‑yield instruments like STRC allows the company to allocate capital more efficiently while maintaining stable price behavior and deep liquidity. CEO Matthew Cole said the company is focused on building a track record of success for SATA by keeping a stable trading range and a strong balance sheet.
The STRC purchase and SATA enhancements are expected to impact Strive’s liquidity profile and risk exposure. By allocating $50 million to a high‑quality credit instrument, the company aims to strengthen its long‑term financial profile and credit quality, while the SATA program’s tighter trading range and higher dividend rate are designed to reduce volatility and improve returns for shareholders.
The move reflects Strive’s dual‑engine strategy, combining a growing asset‑management business with a speculative Bitcoin treasury operation. The company’s Bitcoin holdings are part of its core strategy to accumulate Bitcoin and increase Bitcoin per share, aiming to outperform Bitcoin itself over the long run.
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