On April 27, 2026, Asure Software announced the launch of AsureWorks, a managed payroll and HR service that runs on its existing AsureCentral platform. The new offering lets clients outsource day‑to‑day payroll processing, tax filing, employee record management, onboarding, time and pay data coordination, benefits administration coordination, and routine HR documentation while keeping employer‑of‑record status and full control over benefits and workforce decisions.
AsureWorks is positioned as a flexible alternative to traditional Professional Employer Organizations. It delivers specialist support without bundling benefits or retirement plans, allowing customers to keep strategic control while delegating operational work. The service leverages the same Luna AI‑powered compliance engine that underpins AsureCentral, automating compliance and ensuring data accuracy across multi‑state and remote workforces.
The launch is part of Asure’s broader strategy to increase per‑employee revenue and accelerate organic growth after the decline in Employee Retention Tax Credit (ERTC) revenue. By offering a higher‑margin managed service, Asure can capture recurring revenue from clients that would otherwise use third‑party payroll processors and deepen relationships with its 100,000‑plus customer base.
In a crowded HCM market that includes ADP, Paychex, UKG, BambooHR, Gusto, Rippling, Paylocity, and Paycor, Asure differentiates itself through compliance‑driven payroll, time and attendance, and workplace management for U.S. SMBs. The addition of AsureWorks expands the company’s product portfolio and creates a new cross‑sell channel to its existing users.
Pat Goepel, Chairman and CEO, said, 'Payroll and HR has to be right, and our clients have been telling us clearly that they want a choice in how they get there. AsureWorks is for the clients who would rather have us run the work.' He added that the service uses the same platform, Luna AI, and compliance backbone that software customers already rely on, with specialists handling day‑to‑day operations.
The managed service is expected to generate additional recurring revenue and higher margins than the current software‑only model. By leveraging existing infrastructure, Asure can roll out the offering quickly and scale it across its customer base, positioning the company for sustained growth beyond the temporary ERTC revenue stream.
While the announcement does not include specific financial projections for AsureWorks, the company’s focus on cross‑selling to its large client base and the strategic shift toward higher‑margin services signal a deliberate move to strengthen its competitive position and improve long‑term profitability.
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