Avantor Unifies Masterflex Brand to Streamline Fluid Management Across Bioprocessing and Life Sciences

AVTR
April 21, 2026

Avantor has unified the Masterflex brand across its fluid‑handling portfolio, adding standard, configurable, and engineered‑to‑order peristaltic pumps, single‑use assemblies, and systems for research and bioprocess manufacturing.

The expansion positions Masterflex as a single, consistent solution for fluid transfer, enabling customers to scale from bench‑top mixing to production‑scale processing while maintaining reliable connections and performance. The new portfolio includes PROFINET‑enabled connectivity and purpose‑built storage containers that integrate with Avantor’s J.T. Baker high‑purity process chemicals.

By consolidating the brand, Avantor simplifies customer selection and deployment, reduces complexity, and supports smoother transition from development to commercial production. The move is part of the company’s Project Revival program, which was launched to address revenue and margin declines, and builds on the 2021 acquisition of the Masterflex bioprocessing business from Antylia Scientific.

The announcement coincides with Avantor’s participation in INTERPHEX 2026, scheduled in New York City from April 21‑23, where the company will demonstrate integrated fluid‑management systems and highlight the scalability of its solutions for biopharmaceutical customers.

The unification strengthens Avantor’s position in the bioprocessing and life sciences markets by offering a more comprehensive and integrated fluid‑handling solution. The inclusion of PROFINET connectivity signals a focus on smart manufacturing and interoperability, while the integration with J.T. Baker chemicals enhances value for customers seeking end‑to‑end process solutions.

Avantor’s recent financial performance has shown declining net sales and adjusted EBITDA margins in late 2025 and early 2026, prompting the Project Revival program and a CFO transition in April 2026. The Masterflex portfolio expansion is a strategic initiative to drive growth in key growth areas and reinforce the company’s competitive positioning.

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