Avery Dennison Corporation announced a $75 million minority investment in Wiliot, a physical‑AI firm that develops battery‑free Bluetooth Low‑Energy (BLE) sensor tags. The deal gives AVY a seat on Wiliot’s board and designates the company as Wiliot’s preferred partner for inlay design, manufacturing and commercialization, thereby strengthening AVY’s Intelligent Labels platform and expanding its digital‑identity capabilities.
The investment builds on AVY’s strategy to grow high‑value categories and enhance margin resilience. In the fourth quarter of 2025, AVY reported adjusted earnings per share of $2.45 on revenue of $2.15 billion, a figure that missed revenue expectations but exceeded analyst EPS estimates. The company’s high‑value categories accounted for roughly 45 % of its 2025 revenue, and its Intelligent Labels segment grew at a mid‑single‑digit rate in Q1 2025, underscoring the importance of the new partnership for future growth.
Wiliot’s technology is a key complement to AVY’s existing RFID portfolio. The company’s passive BLE tags harvest energy from radio signals to provide location, temperature and humidity data without batteries, enabling condition monitoring and supply‑chain visibility. Wiliot previously raised $200 million in a Series C round in July 2021, and its physical‑AI market is projected to expand rapidly as manufacturers seek end‑to‑end digital identification solutions.
AVY’s president of Intelligent Labels, Francisco Melo, said, "We believe in the power of passive Bluetooth Low‑Energy (BLE) and the significant opportunity to expand our portfolio with the solutions from Wiliot. BLE is a complementary technology to RFID. It increases the total addressable market and allows us to provide a broader set of solutions for improved visibility and condition monitoring for our customers, unlocking important data sets not possible before." Wiliot co‑founder and CEO Tal Tamir added, "Avery Dennison is a global leader in digital identification solutions and the premier partner in the design, manufacturing and go‑to‑market capabilities for Wiliot at the scale required to realize accelerating demand. This investment from Avery Dennison and growing partnership across our teams is transformational for the adoption of Physical AI."
The partnership positions AVY to accelerate the deployment of BLE‑enabled labels across its existing RFID‑based solutions, expanding the total addressable market for its Intelligent Labels platform. By integrating Wiliot’s battery‑free sensors, AVY can offer customers a broader set of visibility and condition‑monitoring options, potentially opening new revenue streams in logistics, food safety and high‑value asset tracking. The board seat also gives AVY influence over Wiliot’s product roadmap, ensuring alignment with AVY’s manufacturing and commercialization capabilities.
The $75 million investment is a strategic move that signals AVY’s commitment to the growing physical‑AI market and its intent to deepen its digital‑identification portfolio. The deal is expected to enhance AVY’s competitive edge, support margin resilience through higher‑margin sensor solutions, and provide a platform for future innovation in intelligent labeling technology.
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