AXIL Brands announced that its GSX 3.0 tactical earbuds and XCOR Pro true‑wireless earbuds will be available nationwide in Sportsman’s Warehouse stores and on the retailer’s website, with rollout beginning in the coming weeks.
The GSX 3.0 offers up to 26 dB signal‑to‑noise ratio protection, enhanced voice clarity, and up to 15 hours of battery life. The XCOR Pro delivers 29 dB noise reduction and up to 4× hearing amplification, providing situational awareness while protecting hearing.
The partnership taps into Sportsman’s Warehouse’s core customer base, which generated 57.4 % of the retailer’s net sales from hunting and shooting in fiscal 2024 and operates 146 stores across 32 states. AXIL’s expansion into this channel follows a national distribution agreement with Walmart and an existing presence at Costco, positioning the company to broaden its market reach beyond its current retail partners.
"Sportsman’s Warehouse is a premier destination for outdoor and shooting sports enthusiasts, making it an ideal partner to bring our latest hearing protection innovations to more customers nationwide," said Tyler Smith, Head of Global Sales at AXIL. The move is expected to increase product visibility and drive sales volume among a highly relevant audience, supporting AXIL’s goal of a balanced revenue mix across retail, online, and international channels by the end of 2026.
By adding Sportsman’s Warehouse to its retail strategy, AXIL aims to accelerate revenue growth and capture a larger share of the high‑performance hearing protection market, where demand for technologically advanced solutions continues to rise among hunters, shooters, and outdoor enthusiasts.
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