Bank of America announced a partnership with Royal Caribbean Group to launch two new co‑branded Visa Signature credit cards, the Royal ONE and Royal ONE Plus. The cards, which will be available in the coming weeks, are the cruise industry’s first tri‑branded cards, rewarding points on everyday spending as well as on purchases with Royal Caribbean, Celebrity Cruises and Silversea.
The Royal ONE offers a no‑fee structure, while the Royal ONE Plus provides enhanced rewards and benefits for frequent travelers. Both cards earn points that can be redeemed across the three cruise brands, giving cardholders a seamless loyalty experience and encouraging repeat bookings.
This partnership aligns with Bank of America’s strategy to increase the percentage of its checking‑account customers who also hold a credit card. By adding a new co‑branded product, the bank gains additional interchange and annual‑fee revenue and creates a new channel for cross‑selling other banking services to a travel‑savvy customer base.
Royal Caribbean’s leadership views the cards as a way to deepen loyalty and drive higher booking frequency. The tri‑branded structure differentiates the offering from other travel cards and positions the partnership as a competitive advantage in the crowded co‑branded credit‑card market.
"Royal ONE and Royal ONE Plus strengthen how we recognize and reward our loyal guests across our leading vacation brands. These new cards bring together the ways our guests vacation across Royal Caribbean, Celebrity Cruises, and Silversea – making it easier to earn and use rewards, so every trip delivers greater value and more meaningful experiences," said Jason Liberty, Chairman and CEO of Royal Caribbean Group.
"We’re pleased to expand our long‑standing partnership with Royal Caribbean Group, a leader in global vacation experiences. Offering both a no‑fee card and an enhanced rewards card gives travelers more ways to maximize spending and earn bigger rewards," added Lora Monfared, Head of Consumer Card Products at Bank of America.
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