OpenTable, a global leader in restaurant technology and a subsidiary of Booking Holdings, announced the launch of OpenTable Media on February 24, 2026. The new platform offers brands a full‑service media partnership that enables customized advertising and brand campaigns across the diner journey, from discovery to reservation.
OpenTable Media leverages the company’s first‑party data and the extensive audience of 1.9 billion seats filled annually to provide precise targeting, retargeting, and performance measurement. Pilot partners—including Diageo, Ghirardelli, and Cobra Beer—have already reported strong engagement and quick sell‑outs of campaign inventory, indicating early demand for the new offering.
The launch expands OpenTable’s commercial footprint beyond restaurant reservations, positioning it as a media partner for brands seeking to reach diners in a differentiated, data‑driven environment. While the initiative is a new revenue stream, it is a modest addition to Booking Holdings’ broader Connected Trip strategy and represents a moderate benefit to the company’s long‑term growth prospects. In fiscal 2025, Booking Holdings’ “Advertising and Other” segment generated $1.19 billion, or 4.44% of total revenue, underscoring the relative size of the new media network within the overall business.
Chief Growth Officer Robin Chiang noted that OpenTable Media was built on feedback from leading brands to genuinely connect with diners who are already planning to eat out. She added that the initial pilot has delivered strong results for partners and added value for both diners and restaurants, and that the company sees the platform as a sustainable growth area for OpenTable.
The launch signals Booking Holdings’ continued effort to diversify its revenue mix and deepen its Connected Trip vision by monetizing the rich first‑party data it collects on dining intent. Although the new media network is a modest contributor to the group’s earnings, its success could provide a scalable, high‑intent advertising channel that complements the company’s core reservation business and supports long‑term growth.
The content on EveryTicker is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.