Bridgeline Digital announced on March 18 2026 that a leading industrial distributor has chosen its HawkSearch platform to power the distributor’s on‑site search experience. The partnership, supported through a Unilog connector, brings HawkSearch’s AI‑driven Smart Search, Unified Search, and Unit‑of‑Measure features to a complex catalog of industrial parts.
The new customer will use HawkSearch to improve product discoverability, reduce search friction, and increase conversion rates. By integrating the platform, the distributor can deliver a more intuitive search experience that handles the technical specificity and volume typical of industrial B2B marketplaces.
This win expands HawkSearch’s presence in the industrial distribution market and demonstrates the scalability of Bridgeline’s subscription‑based AI product suite. Core product revenue grew 17% in the 12 months ended December 31 2025 and now represents 63% of subscription revenue, supporting the company’s goal of achieving 70%+ core product revenue in FY26.
CEO Ari Kahn said, “Bridgeline’s Core products, led by the HawkSearch suite, grew by 17% and now represent more than 63% of the company’s subscription revenue,” adding, “HawkSearch adds tremendous value to our customers’ online stores which is proven by their outstanding renewal rates and increased investments in the company’s newest AI‑powered products.”
The new industrial distributor win, combined with a 107% net revenue retention for core products, reinforces Bridgeline’s trajectory toward higher‑margin, recurring revenue and positions the company to capture additional market share in the industrial B2B search space.
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