Bridgeline Digital announced on February 5 2026 that its HawkSearch AI‑powered search platform will be deployed across five e‑commerce sites of a leading wholesale supplier that serves both B2B and B2C customers.
The deployment demonstrates HawkSearch’s ability to manage complex, multi‑site environments and deliver AI‑driven recommendations, natural‑language search, and advanced features such as concept, image, visual, and hybrid search. The supplier’s catalog spans thousands of SKUs and the new search layer is expected to improve product discovery and conversion rates.
While the supplier’s name and the financial terms of the agreement were not disclosed, the deal signals continued demand for Bridgeline’s core product. In Q4 2025, the company reported flat revenue of $3.9 million, with subscription revenue up 4% to $3.1 million, and a net loss of $400,000. The company’s core HawkSearch segment grew 16% year‑over‑year and achieved 117% net revenue retention, underscoring strong customer satisfaction.
Bridgeline’s CEO Ari Kahn highlighted that the new deployment validates HawkSearch’s scalability and its value to wholesalers looking to modernize their digital experience. He noted that the company is targeting a 60% contribution of HawkSearch to total revenue in the coming years, a shift from legacy product revenue that has been declining.
The announcement comes amid a Nasdaq compliance issue, as the company received a deficiency notice on January 29 2026 for trading below the $1.00 bid‑price threshold. The compliance deadline is July 28 2026, adding a risk factor to the company’s outlook.
Overall, the multi‑site deployment is a strategic win for Bridgeline, reinforcing its position as a leading B2B search provider and providing a foundation for future growth in the wholesale and broader e‑commerce markets.
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