Bridgeline Digital announced a new contract with an Ohio‑based wholesaler that serves plumbing, HVAC, and electrical trades. The wholesaler will use Bridgeline’s HawkSearch platform on its Magento eCommerce site to improve product discovery across its 50,000‑item catalog.
The win comes just days after Bridgeline completed its acquisition of HawkSearch on April 23, 2026, a move that has accelerated the company’s push into the B2B wholesale distribution market. The contract is part of Bridgeline’s record second quarter, the strongest quarter for new logo sales in its history, underscoring the traction of its AI‑powered search technology.
HawkSearch will integrate with the wholesaler’s PIM and ERP systems, offering keyword management, product recommendations, and unit‑of‑measure normalization to help customers navigate the complex catalog. The partnership signals Bridgeline’s strategy to shift from legacy software to high‑margin AI‑driven solutions in manufacturing and distribution.
"Wholesale distribution is one of the most demanding environments for product discovery, with deep catalogs, complex buying patterns, and customers who need precision, not approximation," said John Murcott, SVP of Product. "HawkSearch's B2B‑specific capabilities, from Unit of Measure normalization to out‑of‑the‑box personalization, are built for exactly this environment. We're seeing strong demand from wholesalers because no other platform delivers this level of B2B AI functionality, and we expect to continue expanding our position in this sector as more wholesalers look to grow their online revenue."
"Wholesalers managing large, multi‑trade catalogs face search challenges that keyword‑dependent solutions weren't built to handle. This win reflects the momentum we are building in the wholesale distribution sector – record new logo customers added in our second quarter of fiscal 2026, marking our strongest quarter for new logo sales in company history. The deployment of capital we raised in 2025 is delivering exactly the growth we targeted, and we expect to continue expanding our position as the product discovery platform of choice for B2B wholesalers and distributors," added Ari Kahn, President and CEO.
The contract adds a significant revenue opportunity for Bridgeline, reinforcing its focus on high‑margin AI solutions and expanding its footprint in the wholesale distribution sector. The deal also demonstrates the broader market acceptance of Bridgeline’s platform following the recent acquisition of HawkSearch.
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