Beamr Imaging Ltd. (NASDAQ: BMR) renewed its content‑adaptive video optimization contract with JioHotstar, the Indian streaming arm of Reliance Industries, on February 25 2026. The renewal extends Beamr’s partnership with a platform that serves more than 450 million paying subscribers worldwide, confirming continued use of its patented CABR technology.
Beamr’s CABR (Content Adaptive Bitrate Reduction) delivers 30‑50 % reductions in storage and bandwidth while preserving visual quality. The benefit is especially valuable for JioHotstar’s high‑volume content delivery, as the platform expands its 4K and higher‑resolution catalog to meet growing consumer demand.
The renewal signals sustained demand for Beamr’s solutions, but the company remains in a challenging financial position. Beamr reported $3.13 million trailing‑twelve‑month revenue and a -146.1 % profit margin as of February 26 2026, with an operating margin of -104.9 %. The deal adds recurring revenue but does not immediately resolve profitability issues.
In the broader market, JioHotstar holds a 25 % share of India’s SVOD market, competing with Amazon Prime Video and Netflix. Beamr’s partnership positions it against larger encoding vendors and supports its strategy to scale validated workflows in autonomous‑vehicle (AV) and artificial‑intelligence (AI) markets, where it has already achieved significant compression gains.
Management emphasized the value of the partnership: CEO Sharon Carmel noted that JioHotstar’s deployment of Beamr’s technology achieves significant bandwidth and storage cost reductions while maintaining the viewing experience. Beamr’s 2026 strategy focuses on scaling validated AV, AI, and media workflows to key lighthouse accounts.
While the renewal is a positive milestone, Beamr’s weak stock performance and negative margins suggest that the deal alone may not shift market sentiment. The company continues to pursue growth in high‑margin AI and autonomous‑vehicle data compression, but profitability remains a concern.
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