Bright Mountain Media’s subsidiary Big Village has been selected as a Preferred Data and Insights Partner in Indie Agency News’ newly launched Preferred Partner Program. The partnership gives independent advertising agencies access to Big Village’s Audience Intelligence platform, which delivers ready‑made audience segments and a custom onboarding feature that helps agencies align campaigns with brand strategies. The platform provides real‑time insights into consumer behaviors, media habits, and attitudes, enabling more precise programmatic targeting.
The move is part of Bright Mountain’s strategy to level the playing field for smaller agencies that compete against larger holding‑company‑backed competitors with more extensive data resources. By offering the platform through Indie Agency News, Bright Mountain expands its end‑to‑end digital media and advertising services model and reinforces its focus on niche audiences such as parenting and public safety. The partnership also includes thought‑leadership contributions and tailored resources to help agencies navigate fragmented data and rising performance demands.
Big Village was acquired by Bright Mountain in April 2023 for approximately $20 million, a transaction that was expected to add about $50 million in annual revenue. The acquisition brought the Audience Intelligence platform, launched in 2021, into Bright Mountain’s portfolio and has since seen feature enhancements that broaden its appeal to independent agencies.
Bright Mountain’s recent financial reports show revenue growth in some quarters, driven primarily by its advertising technology division, while other segments such as digital publishing have faced challenges. The addition of Big Village’s platform strengthens the company’s technology stack and positions it to capture a larger share of the programmatic advertising market.
Overall, the partnership is expected to broaden Bright Mountain’s data capabilities, strengthen its position in the independent agency market, and support the company’s broader strategy of leveraging proprietary technology and artificial intelligence to deliver targeted advertising and consumer insights.
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