The Beachbody Company announced the launch of its first dedicated P90X performance supplement line on March 25, 2026. The new line includes five products—P90X 100% Whey Protein, P90X Pre‑Workout, P90X Creatine, P90X Hydration, and P90X Energy—each formulated to support performance, recovery, and everyday wellness for users of the P90X Generation Next fitness program.
The line’s flagship ingredient, the proprietary “P90X‑Factor,” blends a blend of beta‑alanine, L‑arginine, and a proprietary blend of adaptogenic herbs designed to enhance endurance, reduce muscle soreness, and improve recovery time. The company claims the ingredient combination is tailored to the high‑intensity demands of the P90X program, providing a measurable edge for athletes and fitness enthusiasts.
Pricing for the new supplements ranges from $29.99 for the 100% Whey Protein to $39.99 for the Pre‑Workout, with bundle discounts available on the Beachbody website. Products are available for purchase online at bodi.com and in select retail partners, including major health‑and‑wellness chains that have recently expanded their BODi distribution agreements.
Strategically, the launch aligns with BODi’s shift from a multi‑level marketing model to an omnichannel approach, expanding its nutrition portfolio beyond Shakeology. By tying the supplements directly to the P90X brand, BODi aims to deepen customer engagement, create a new revenue stream, and reinforce its integrated fitness‑nutrition ecosystem. The move also positions the company to capture a larger share of the performance‑supplement market, where competition from established brands such as Optimum Nutrition and MuscleTech is intense.
CEO Carl Daikeler emphasized the importance of nutrition in achieving fitness results, stating, “One of the biggest reasons people don’t get the results they expect from a fitness program isn’t the workouts, it’s inadequate nutrition. With P90X Generation Next, we aim to simplify how people train and to help them fuel their bodies so they get the results. This new line of P90X supplements harnesses that philosophy, giving people clear, effective nutritional support that gives them an edge with P90X‑Factor ingredients.”
The launch positions BODi against key competitors in the performance‑supplement space by offering a brand‑specific line that leverages the strong equity of the P90X franchise. While Shakeology remains a core revenue driver, the new supplements diversify BODi’s product mix and provide a higher‑margin, repeat‑purchase opportunity that could accelerate growth in the coming years.
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