Brady Corporation announced the launch of its new hybrid label printer, the BradyPrinter i4311, on May 4 2026. The i4311 combines the power of an industrial benchtop printer with a cordless, portable design, offering a maximum label width of 101.60 mm and the ability to print up to 5,000 large labels on a single battery charge.
The printer supports a wide range of applications, including perforated work‑in‑progress tags, rating plates, cable tags, asset labels, component labels, and GHS‑compliant chemical labels. It features Wi‑Fi, Bluetooth, Ethernet, and USB‑C connectivity, an on‑board 7‑inch touch screen, and the ability to store up to 85,000 label templates for on‑device printing and editing.
By adding the i4311 to its product line, Brady extends its engineered solutions offering into the mobile labeling market, reinforcing its strategy to shift from commodity supplies to high‑margin, recurring‑revenue products. The launch supports the company’s focus on data‑center and aerospace/defense markets, where high‑performance labeling and traceability are critical.
Brady’s recent financial performance underpins the strategic rationale. The company reported record adjusted EPS and double‑digit sales growth, with gross margin improving to 50.6% from 49.8% year‑over‑year and adjusted diluted EPS rising 9% to $1.09. The acquisition of PSS for $1.4 billion generated $1.1 billion in revenue in the 12 months ending December 31 2025, creating a high‑margin recurring software and service platform. R&D spending reached 6.3% of sales, and 70% of revenue comes from products launched in the last three years.
By adding the i4311, Brady continues to build a portfolio that supports its long‑term growth strategy, leveraging its extensive ecosystem of over 1,300 label parts and a strong customer base across electronics, telecommunications, manufacturing, electrical, construction, medical, and aerospace. The new printer is expected to drive demand in high‑growth sectors and reinforce the company’s focus on recurring revenue streams.
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