Black Rifle Coffee Company received a notice from the New York Stock Exchange indicating that the company is not in compliance with the NYSE’s minimum share‑price requirement. The notice was issued for the 30‑day period ending February 11, 2026, and the company has six months to regain compliance.
The notice does not immediately affect the company’s listing; BRCC’s shares will continue to trade on the NYSE. The company will notify the exchange within ten business days of its plan to cure the deficiency and is evaluating alternatives to bring the share price back to the required level.
The share price has fallen nearly 73 % over the past year, trading around $0.73 as of February 13, 2026. The decline reflects broader market pressure and the company’s lower valuation relative to peers.
BRCC’s recent financial performance shows a preliminary FY 2025 revenue of at least $395 million and adjusted EBITDA of at least $20 million. Gross margin in Q3 2025 was 36.9 %, down 520 basis points from the prior year, driven by trade investment, green coffee inflation, and tariffs, partially offset by pricing and productivity gains. Wholesale segment sales grew 5 % YoY in Q3 2025, while direct‑to‑consumer sales fell 4 %.
The NYSE minimum price rule requires an average closing price of at least $1.00 over 30 consecutive trading days. Compliance can be regained if the stock’s closing price is at least $1.00 on the last trading day of any calendar month during the cure period and the average closing price over the prior 30 trading days remains at or above $1.00. The notice does not affect BRCC’s business operations, financial condition, or reporting obligations.
Engaged Capital has increased its stake in BRCC to 12.7 %, and analysts have expressed mixed views on the company’s valuation. The notice underscores the importance of maintaining a share price above the regulatory threshold to avoid potential delisting risk.
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