BrilliA Inc. has entered a capital‑light partnership with Tokyo‑based performance‑driven sportswear brand Ai Sakura through its subsidiary Bra Pro Limited. The collaboration will allow BrilliA to enter Japan’s higher‑margin athleisure market, leveraging Bra Pro’s design‑to‑manufacturing capabilities and Ai Sakura’s established retail footprint.
The partnership is structured as an asset‑light expansion that avoids the need for new facilities or sales infrastructure. BrilliA will provide sourcing, production, and supply‑chain services, while Ai Sakura will handle design, branding, and distribution in Japan. The first product line is slated for rollout in the second half of 2026.
BrilliA’s move into Japan represents its first formal entry into the country and signals a strategic shift toward higher‑margin categories. The company’s FY 2025 revenue of $64.39 million grew 15% from the prior year, but net income fell to $2.82 million, reflecting margin compression. The new partnership is expected to broaden BrilliA’s customer base beyond its traditional North American fast‑fashion clients and tap into the growing demand for athleisure in Asia.
"This initiative reflects our disciplined approach to growth, leveraging existing production capabilities to enter a premium market with limited capital deployment. We are pleased to collaborate with Ai Sakura, a growth‑oriented brand committed to delivering quality athleisure products at a competitive price point relative to established brands in Japan. We value the dedication of their team and the entrepreneurial vision of their founder. Subject to market conditions, we believe this partnership has the potential to create an additional revenue channel with meaningful long‑term earnings potential." – Kendrew Hartanto, CEO of BrilliA Inc.
"Bra Pro Limited is a highly experienced organization whose technical expertise, quality standards, and supply‑chain capabilities provide a strong and scalable foundation for our brand's growth, representing the ideal partner to ensure quality and efficient manufacturing." – Grant Sani, Founder of Ai Sakura
"By combining advanced manufacturing with Japan's design heritage and creative talent, we are developing performance sportswear that reflects a refined Japanese aesthetic while being engineered specifically for Japan and the broader Asian market – addressing regional sizing needs and hot, humid climates often underserved by global brands. Our commitment is to deliver premium‑quality apparel at a mid‑market price point, redefining expectations for fit, functionality, and design in the region." – Grant Sani, Founder of Ai Sakura
The collaboration positions BrilliA to potentially expand into other Asian markets, as the partnership provides a scalable model that can be replicated with other local brands. The capital‑light structure also preserves BrilliA’s liquidity, which remains strong with more cash than debt and a current ratio of 2.84.
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