Braze, Inc. (NASDAQ: BRZE) announced the launch of three new AI‑driven products—BrazeAI Operator, BrazeAI Agent Console, and Braze Creative Studio—designed to streamline campaign creation and real‑time personalization across channels.
The Operator is an in‑dashboard assistant that helps marketers build campaigns, generate content, and troubleshoot workflows. The Agent Console provides a centralized environment for building, managing, and deploying AI agents that generate content and adapt campaigns in real time. The Creative Studio integrates with Figma and Canva, allowing teams to import design assets directly into Braze and maintain brand consistency while activating them in live campaigns.
The announcement also highlighted EU hosting for BrazeAI Decisioning Studio, expanding data governance options for European customers.
Bill Magnuson, Cofounder and CEO of Braze, stated: "The world's largest and most sophisticated brands are choosing Braze to drive their AI transformation during this period of rapidly evolving disruption and opportunity. But for AI to matter, it has to be more than a promise. It has to work, at scale, and be enterprise‑ready. Braze is putting powerful, production‑ready AI and creative tools directly into the hands of marketers to amplify their impact and define their competitive edge. Our new tools are live, the technology is proven, and the brands that seize this moment will build the businesses that customers remember."
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