Baldwin Group, Inc. (NASDAQ: BWIN) and Fairway Independent Mortgage Corporation announced a partnership that will launch Fairway Home Insurance Agency, a new embedded insurance channel designed to provide streamlined home and personal insurance solutions to Fairway’s mortgage clients nationwide.
Under the agreement, Fairway will be able to offer home and other personal insurance products to its mortgage customers using Baldwin’s proprietary technology platform, national carrier relationships, and industry expertise. The partnership is slated to begin in the second quarter of 2026, allowing Fairway to integrate insurance into its mortgage origination and home‑sale processes and potentially increase policy bind rates.
The deal expands Baldwin’s embedded insurance footprint and taps into Fairway’s large distribution base—over 67,000 loans originated in 2024—creating a significant cross‑sell opportunity. By embedding insurance into the home‑buying journey, the partnership aligns with the growing trend of integrated financial services and positions both companies to capture a larger share of the residential market.
Baldwin’s recent financial performance shows revenue of $365.4 million and a net loss of $30.2 million in Q3 2025, compared with $329.9 million and a $34.8 million net loss in Q4 2024. While the company has posted losses, the partnership is intended to drive revenue growth and improve profitability by leveraging its technology and carrier network.
David Smith, President and Executive Operating Officer of The Baldwin Group, said, "We're excited to partner with Fairway to bring enhanced insurance solutions to their customers. This collaboration reflects our commitment to supporting mortgage lenders and their customers with the tools, technology and access to insurance carriers they need to navigate today's complex insurance marketplace. By integrating insurance into the homebuying process, we're helping make homeownership more accessible and affordable."
Baldwin has recently acquired Obie, an investment property insurance platform, and Capstone Group, a full‑service insurance brokerage, and is pursuing a merger with CAC Group expected to close in Q1 2026. These moves underscore a broader strategy to scale its independent insurance advisory platform and deepen its embedded insurance capabilities.
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