Betterware de México, S.A.P.I. de C.V. (BWMX) announced that Raúl del Villar will assume the role of Chief Financial Officer effective April 7, 2026. Del Villar joins BWMX after a 30‑year career in senior finance, most recently serving as Vice President and Corporate CFO at Grupo Axo where he led multi‑country expansion and debt issuances. His experience at Adidas Group Mexico in financial operations, legal, governance and corporate reporting will support BWMX’s strategy to strengthen financial discipline and fund growth initiatives across Mexico and the United States.
BWMX operates an asset‑light direct‑to‑consumer model and has expanded its product portfolio through the acquisition of Jafra in April 2022. The company is pursuing further geographic expansion into Latin America and the United States, and is evaluating strategic acquisitions such as the planned purchase of Tupperware’s Latin American business. The new CFO will help maintain the firm’s high free‑cash‑flow conversion, support its dividend policy and ensure capital availability for these initiatives.
In its most recent earnings, BWMX reported a 9.8% year‑over‑year decline in revenue for Q1 2025, driven by macroeconomic uncertainty, softening demand and foreign‑exchange headwinds. The company rebounded in Q4 2025, posting strong top‑line growth and a 19% EBITDA margin, largely powered by robust performance in the Jafra Mexico segment and improved cost control. Management guided 2026 revenue growth to 4%–8%, reflecting confidence in demand recovery and the execution of its expansion plan.
Del Villar’s appointment is a strategic move to reinforce BWMX’s financial discipline. His track record in managing cross‑border finance, debt structuring and financial reporting aligns with the company’s need to scale its asset‑light model while pursuing acquisitions and international expansion. By bringing seasoned expertise in multi‑market operations, he is positioned to support BWMX’s goal of sustaining profitability, optimizing capital structure and delivering shareholder value through disciplined cash‑flow management.
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