Instacart announced the acquisition of Instaleap, a Colombia‑based grocery‑technology platform that serves nearly 100 retailers and marketplaces outside North America, including Cencosud, Continente, Jerónimo Martins, Lulu, and SPAR. Instaleap has processed more than 100 million transactions and operates across Latin America, Europe, and the Middle East.
The deal, whose financial terms were not disclosed, makes Instaleap a wholly‑owned subsidiary and will allow Instacart to extend its enterprise platform—Storefront Pro, Caper Carts, and other in‑store and online solutions—to Instaleap’s customer base without building a new delivery network. Instacart’s chief commercial officer, Ryan Hamburger, said the partnership “provides a meaningful opportunity to expand internationally through an enterprise‑led strategy that empowers retailers across the globe to meet the evolving omnichannel needs of their customers.”
Instaleap was founded in 2015, is headquartered in Bogotá, and has raised $20.2 million from investors such as Grupo Pegasus, Axon Partners Group, and Redwood Ventures. With 101‑200 employees, the company has built a platform that enables supermarkets, pharmacies, and retailers to manage online delivery operations.
Instacart has been sharpening its focus on its enterprise‑technology layer, having previously acquired Caper AI in 2021 and Wynshop in 2025. The acquisition of Instaleap is intended to accelerate Instacart’s international expansion and to deepen its presence in markets where it already has strong demand for its technology. Antonio dos Santos Nunes, Instaleap’s CEO and co‑founder, said the move “is an exciting moment for Instaleap and for the retailers we serve. Joining Instacart enables us to scale our impact with the support of a trusted partner that shares our commitment to retailer success.”
The global online grocery market is projected to reach $1.06 trillion in 2026, up from $939 billion in 2025, driven by convenience, dark‑store expansion, AI‑driven systems, and same‑day delivery demand. By adding Instaleap’s established retailer relationships and local market expertise, Instacart positions itself to capture a larger share of this growing market, which is estimated at $1.3 trillion in North America alone.
Analyst sentiment around the announcement was positive. Raymond James upgraded Instacart to Outperform and Jefferies raised its target price to $45 from $38, citing the company’s AI capabilities and efficiency gains. The upgrades reflect confidence that the acquisition will strengthen Instacart’s technology platform and broaden its revenue base beyond its core delivery business.
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