Clear Channel Outdoor’s Airports Division has secured a 10‑year agreement with the Omaha Airport Authority to deliver a next‑generation media program at Omaha Eppley Airfield. The deal includes a $1 million investment in integrated, community‑focused advertising that will be installed at key passenger touchpoints such as arrivals, baggage claim and the rental‑car facility. The program is scheduled to launch alongside the phased opening of the airport’s $950 million terminal expansion, beginning in 2027, giving Clear Channel access to more than 5.2 million annual passengers.
The contract underscores Clear Channel Outdoor’s strategic focus on airport advertising and digital transformation. The company is actively divesting international assets and concentrating on high‑growth segments such as airports, where it has built a programmatic platform that allows advertisers to purchase digital out‑of‑home inventory through demand‑side platforms. The deal also comes as the company is in the process of being acquired by Mubadala Capital and TWG Global for $6.2 billion, a transaction that is expected to close by the end of Q3 2026.
Financially, Clear Channel Outdoor reported Q4 2025 revenue of $461.5 million, up 8.2 % year‑over‑year, and full‑year revenue of $1.604 billion, up 6.6 % from 2024. Adjusted EBITDA for Q4 2025 rose 13.6 % to $164.5 million. The Airports segment itself grew 13.7 % in revenue during Q4 2025, driven by strong demand at major U.S. airports. The new Omaha contract adds a stable, long‑term revenue stream that complements this growth trajectory.
Morten Gotterup, President of Clear Channel Outdoor’s Airports Division, said, “After more than 16 years as Omaha Airport Authority’s advertising concessionaire, we are proud to enter into this agreement for the next decade. OMA has undergone extraordinary growth and transformation, and we are committed to delivering a program that enhances the passenger journey while driving meaningful, long‑term results for the Authority and its community.” Dave Roth, CEO of the Omaha Airport Authority, added, “The new contract with Clear Channel is happening during an exciting time as we progress with our terminal modernization program. Advertising across the airport provides benefits to our travelers and enhances the passenger experience.”
The agreement positions Clear Channel Outdoor to capture a high‑visibility audience of leisure and business travelers as the new terminal opens, reinforcing its presence in the Midwest and supporting its broader strategy to expand digital and programmatic offerings in high‑traffic transportation hubs. The contract also aligns with the airport’s modernization timeline, ensuring that advertising infrastructure is in place as new concourses and amenities are introduced. For Clear Channel, the deal represents a tangible extension of its airport portfolio and a reinforcement of its focus on high‑growth, high‑margin segments.
No specific market reaction data were identified for this announcement. The contract is a positive development for Clear Channel Outdoor’s Airports Division, but no immediate trading or analyst response has been reported.
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