Century Communities, Inc. has announced the launch of a new Arlington Center community in Radcliff, Kentucky, as part of its Century Complete brand, which focuses on affordable new‑home construction.
The development will feature 144 homesites and will offer one‑ and two‑story plans with a maximum square footage of 2,376 sq ft. Home prices will start in the mid‑$200,000s and will include designer finishes to appeal to buyers seeking value and quality.
Century Communities has highlighted “special savings” for prospective buyers, though the specific incentive amounts and terms have not yet been disclosed. Sales are expected to begin soon, with the company encouraging interested buyers to join an interest list.
The Arlington Center project aligns with the company’s strategy to expand its affordable‑home footprint near Louisville and Fort Knox, targeting both military families and residents who want proximity to a major metropolitan area.
The announcement follows Century Communities’ Q4 2025 earnings, which beat revenue and earnings estimates but received a muted market reaction because the company’s incentive levels rose sharply to 1,300 basis points, eroding average sales prices and margins. The new community signals continued confidence in the affordable‑home segment despite the need for concessions to drive sales pace.
Investors have responded slightly negatively to the high incentive levels, but the expansion demonstrates the company’s ongoing commitment to growth and its ability to adapt pricing strategies in a competitive market.
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