Century Communities, Inc. (NYSE: CCS) announced the launch of its new Ellison Townhomes community in Spartanburg, South Carolina, as part of the Century Complete brand. The development will offer low‑maintenance, affordable townhomes and feature amenities such as walking trails, a playground, a dog park, and proximity to the Daniel Morgan Trail System and downtown Spartanburg.
The announcement follows the company’s Q4 2025 earnings, in which Century Communities reported a net income of $36.0 million and an adjusted net income of $47.1 million, beating analyst expectations of $1.35 per share. Revenue for the quarter reached $1.23 billion, up from $1.06 billion in the prior year, while the homebuilding gross margin fell to 15.4% from 22.9% in Q4 2024 due to increased incentives. The new community aligns with the company’s strategy to capture demand for affordable, entry‑level homes and to strengthen its presence in high‑growth markets.
Ellison Townhomes is positioned to attract buyers seeking low‑maintenance, affordable housing options. The community’s amenities—walking trails, a playground, a dog park, and easy access to local trails and downtown—are designed to appeal to families and first‑time buyers in the Spartanburg area. By adding this development, Century Communities expands its portfolio in a region that has shown steady demand for affordable townhomes.
The company’s management has emphasized the importance of affordable housing in its growth strategy. In the Q4 2025 earnings call, Executive Chairman Dale Francescon noted that while homebuyers remain cautious, the company sees pent‑up demand for affordable new homes. The Ellison Townhomes launch reflects that focus and supports the company’s broader objective of diversifying its product mix and geographic footprint.
Investors reacted to the Q4 2025 earnings with concern about margin pressure, as the adjusted homebuilding gross margin declined to 18.3% from 22.9% in the prior year. Despite the earnings beat, the market expressed caution over the lower margins. The new community launch is viewed as a potential long‑term mitigator of margin risk by targeting a segment with strong demand and lower incentive costs.
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