Century Communities, Inc. (NYSE: CCS) has announced the launch of its new Woodlake Landing community in Hartwell, Georgia. The development, part of the company’s Century Complete brand, will offer modern, affordable single‑family homes priced starting at $284,990 and will be located at 132 Woodlake Landing, minutes from Lake Hartwell and Interstate 85. The community will feature a limited number of homesites, and buyers can join an interest list for early access.
Woodlake Landing homes are one‑story plans that include up to four bedrooms, three bathrooms, and 1,773 square feet of living space. The Roanoke Plan, the most popular layout, begins at $284,990 and comes with standard quartz countertops and LG appliances. The design emphasizes efficient use of space and contemporary finishes, positioning the community as a competitive option for entry‑level buyers in the Southeast market.
The launch is a tangible step in Century Communities’ strategy to expand its affordable‑home portfolio in high‑potential markets while maintaining a land‑light approach that limits upfront capital commitments. The company’s Century Complete brand targets entry‑level buyers with a streamlined online buying experience, and Woodlake Landing adds to a diversified footprint that spans 17 states and 45 markets. This expansion supports the company’s growth objectives and reinforces its focus on move‑in‑ready inventory.
Regional President Cliff Niederpruem said, "Hartwell is a hidden gem that delivers a rare combination of natural beauty, community and affordability. Woodlake Landing will have limited homesites, so now is the time to join our interest list and be one of the first to find out as homes are released."
Century Communities has reported strong financial performance in recent quarters, with Q4 2025 revenue of $1.2 billion and a homebuilding gross margin of 15.4%. The company’s strategy to expand its affordable‑home portfolio is supported by these results, and the Woodlake Landing launch aligns with its broader growth plan and land‑light model.
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