Confluent announced the launch of its “Sell With Confluent” reseller program on February 24, 2026, a move aimed at accelerating sales of its data‑streaming platform by empowering system integrators with streamlined tools and resources.
The new program equips partners with automated quote generation, instant approval workflows, and co‑marketing funds, creating a tiered structure that simplifies pricing and reduces the time required to close deals. These features are designed to lower the friction that has historically slowed partner sales cycles.
Kamal Brar, Senior Vice President of Partners and Technology Group, said the program “removes what’s been holding them back: slow approvals, murky pricing, complicated processes. We’ve made it simple so they can capitalize on the opportunity in front of them.” Alex Widrick of Pellera Technologies added that the program “makes it simple for us to deliver. The program equips us with everything we need to grow our data‑streaming business while helping customers modernize their data infrastructure with confidence.” Anuj Kaushal of Persistent Systems noted that “speed is everything when customers need to modernize their data infrastructure.”
By expanding its partner ecosystem, Confluent seeks to capture a larger share of the estimated $100 billion data‑streaming market, where 86 % of IT leaders consider real‑time data a strategic priority. The initiative also dovetails with Confluent’s broader “Accelerate with Confluent” program launched in April 2024, which focuses on professional services and system integrator excellence.
The launch comes amid Confluent’s ongoing acquisition by IBM, a context that could influence the long‑term integration of the reseller program. Nonetheless, the program’s emphasis on rapid approvals and clear pricing is positioned to differentiate Confluent from competitors that still rely on more cumbersome partner processes.
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