Choice Hotels International reported that its 2025 development program added a record 130 new international hotels, expanding the company’s global footprint to nearly 160,000 rooms outside the United States—a 13% increase in international inventory that underscores the firm’s aggressive growth strategy in high‑margin markets.
The company also opened 66 new domestic extended‑stay properties, the highest number of openings for that segment in a single year. The extended‑stay portfolio, which has become a key revenue‑intensive segment for Choice Hotels, benefited from strong demand for longer‑stay accommodations and a favorable mix of brand‑level pricing power that helped offset the higher operating costs associated with extended‑stay operations.
Choice Hotels’ expansion is further bolstered by the July 2025 acquisition of the remaining 50% stake in Choice Hotels Canada for approximately $112 million, giving the company full ownership of its Canadian franchise network and positioning it to capture a larger share of the North American market. The company’s direct‑franchising model abroad, combined with brand refresh initiatives for Comfort and Country Inn & Suites, is designed to drive higher margins and accelerate revenue growth in new markets.
Patrick Pacious, President and CEO, said, “Our 2025 development performance reflects the strength of our strategy and the power of our global portfolio.” He added that the record international expansion and extended‑stay openings demonstrate the company’s ability to execute on its growth plan while maintaining a focus on higher‑margin, revenue‑intensive segments.
The record‑breaking development numbers signal a robust trajectory for Choice Hotels. The 13% jump in international rooms and the record extended‑stay openings suggest that demand for the company’s core and upscale brands remains strong, while the acquisition of Choice Hotels Canada and the expansion of direct franchising abroad provide a platform for sustained earnings growth beyond the legacy midscale franchise base. These developments position Choice Hotels to capture market share in high‑growth regions and reinforce its competitive advantage in the hospitality industry.
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