Charter Communications’ advertising arm, Spectrum Reach, announced a partnership with DoubleVerify on March 25, 2026 that will allow Spectrum Reach to provide show‑level data for its streaming TV inventory. The collaboration gives advertisers the ability to see exactly which programs and episodes their ads appear alongside and to measure performance more accurately.
The partnership is part of Charter’s broader strategy to strengthen its advertising business amid revenue pressures. Charter’s Q4 2025 revenue fell 2.3% year‑over‑year to $13.7 billion, with a net income of $1.3 billion, reflecting challenges in legacy video and political advertising. By offering granular transparency, Charter aims to better monetize its extensive content library and improve yield on its streaming TV inventory.
DoubleVerify’s Certified Transparent Streaming program uses clean‑room infrastructure to share verified program‑ and episode‑level data while preserving privacy. Spectrum Reach will be the first partner, giving advertisers visibility beyond app‑level placement and enabling more precise targeting and measurement.
The streaming TV advertising market reached $34 billion in 2025 and is projected to grow to $58 billion by 2028. Charter competes with larger players such as Comcast, AT&T, and streaming platforms. The partnership positions Charter to capture a share of this expanding market and to differentiate its advertising offering in a crowded space.
Todd Randak, GM of CTV at DoubleVerify, said, “Advertisers have made it clear that show‑level transparency is not optional — it’s foundational to trust and performance in streaming TV.” Alexander Groysman, VP Product Management at Spectrum Reach, added, “We’re bringing show‑level transparency to premium streaming inventory, not just telling advertisers which app their ads ran in, but which program they ran alongside.”
By providing verified program‑level data, Charter can improve ad targeting, increase advertiser confidence, and potentially lift ad revenue. The partnership aligns with Spectrum Reach’s recent launch of the Audience Reach Optimizer and AI‑driven ad production, reinforcing Charter’s broader advertising strategy.
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