CooperVision, a subsidiary of The Cooper Companies, announced the launch of its MADE BETTER Promise, a global sustainability platform that will be woven into the life cycle of its flagship MyDay daily disposable contact lenses.
The platform introduces several concrete sustainability measures: MyDay blisters use ISCC PLUS‑certified bio‑attributed material, the company has partnered with Plastic Bank to offset a portion of its plastic footprint—having collected and recycled 12.4 million kg of plastic waste as of February 2026—and it has implemented manufacturing improvements that reduce carbon impact, lower‑carbon energy use, and recycle over 90 % of waste at its production sites.
By becoming the first contact‑lens manufacturer to use ISCC PLUS‑certified packaging materials, CooperVision positions itself ahead of competitors and signals a strong commitment to environmental stewardship. The initiative is intended to strengthen brand appeal among environmentally conscious consumers and optometrists, meet growing regulatory and consumer expectations, and reinforce the company’s leadership in the premium daily lens segment.
While the announcement does not include immediate financial figures, the platform is expected to generate incremental sales through differentiated product positioning and to support the company’s broader ESG strategy, which aligns with UN Sustainable Development Goals and enhances long-term resilience against regulatory and market shifts.
The launch marks a strategic pivot toward sustainability that will shape product development, supply‑chain practices, and marketing for the foreseeable future, underscoring CooperVision’s commitment to responsible innovation and long‑term value creation.
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