Criteo (NASDAQ: CRTO) has extended its existing partnership with DoorDash (NASDAQ: DASH) into Canada, adding a new market for its commerce‑media platform. The expansion will allow Criteo to serve advertisers on DoorDash’s Canadian marketplace, providing access to sponsored product and brand ads, on‑site video, display surfaces, and off‑site activation across display, video, search and social.
The move targets high‑intent shoppers during on‑demand grocery and retail purchases in Canada, where DoorDash has been expanding its advertising solutions since 2022. Criteo’s retail‑media expertise, already powering campaigns for major Canadian grocers such as Metro.ca, positions the company to capture a growing share of the country’s on‑demand commerce spend.
Janine Flaccavento, Managing Director, Canada at Criteo, said, "The expansion of our partnership with DoorDash into Canada reflects continued strong client demand and growth of on‑demand commerce. As consumers prioritize convenience and immediacy when shopping online, brands benefit from meaningful presence at the point of purchase. By partnering with DoorDash, we're helping advertisers engage with new audiences during high‑intent moments within one of Canada's leading local commerce platforms."
John Roswech, Head of Business for Symbiosys at DoorDash, added, "Canadians come to DoorDash for immediate on‑demand access to their favourite stores, spanning restaurants, grocers, and retailers. In the United States, DoorDash campaigns activated through Criteo have already demonstrated strong early momentum. We're excited to expand our partnership with Criteo to enable more brands to participate in that momentum. Advertisers, agencies, and brands can now engage with high‑intent consumers at targeted moments in their shopping journey, providing measurable growth opportunities."
The partnership builds on a U.S. collaboration that has already shown strong early momentum and aligns with Criteo’s strategy to deepen its commerce‑media footprint in high‑growth markets. By combining DoorDash’s local marketplace reach with Criteo’s data‑driven advertising technology, the two companies aim to increase revenue opportunities for advertisers and capture a larger share of the Canadian on‑demand commerce ecosystem.
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