Homes.com, a subsidiary of CoStar Group, announced on March 18, 2026 that it will broaden consumer access to pre‑market listings, giving homebuyers an early look at homes before they are officially listed for sale. The new pre‑marketing display program will be piloted with eXp Realty, the core subsidiary of eXp World Holdings, making it the first national brokerage to participate in the initiative.
Homes.com is the second‑largest residential real‑estate portal in the United States, having reached an audience of 108 million average monthly unique visitors in 2025. CoStar Group has invested heavily in the platform, and the pre‑market feature is part of a broader strategy to increase engagement and lead generation, potentially boosting revenue and market share in a highly competitive portal war.
Zillow recently launched its own pre‑market tool called “Preview,” and Compass has a partnership with Redfin. Homes.com’s broad, non‑exclusive syndication contrasts with these more selective approaches, aiming to provide transparency and early buyer interest while protecting seller choice.
CoStar Group reported Q4 2025 revenue of nearly $900 million and full‑year 2025 revenue of $3.2 billion. For 2026, the company guided revenue of $3.8 billion and adjusted EBITDA of $770 million at a 20% margin, with the residential segment targeting a 5‑7% margin. The investment in Homes.com has compressed GAAP margins, but the company expects the new feature to accelerate user growth and lead conversion.
Andy Florance, Founder and CEO of CoStar Group, said, "Consumers want greater transparency into what's coming to market, and agents want better ways to build interest before a listing officially launches. By giving buyers an early look while protecting seller choice, Homes.com is helping agents and sellers create stronger listing launches and better outcomes."
Analysts and investors are closely watching CoStar’s residential pivot, noting the high burn rate and the projected late‑2029 breakeven for the residential segment. The pre‑market launch is seen as a tactical move to strengthen Homes.com’s competitive position while the company continues to invest in marketing and technology to support growth.
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